Put away your silver duds, Beyoncé fans. The artist appears to be sticking with the artistic themes she unveiled during her appearance at the 2024 Super Bowl, announcing nearly a year later that she’ll soon be embarking on what she referred to as the “Cowboy Carter Tour” in a Saturday night Instagram post.
The first hint fans had that something was up was an Instagram post from Netflix captioned “Tonight seems like the perfect night to rewatch Beyoncé Bowl on Netflix.” The caption was a reference to her halftime performance at the Christmas Day football matchup between the Baltimore Ravens and the Houston Texans, which was repackaged into a 13-minute offering by the streamer.
Beyoncé performs during the halftime show for the game between the Baltimore Ravens and the Houston Texans at NRG Stadium on December 25, 2024 in Houston, Texas.
Alex Slitz/Getty Images
Those who took Netflix’s bait were treated to a new clip at the end, a still of the singer and the words “Cowboy Carter Tour” with “Sweet Honey Buckiin’” as a soundtrack. Shortly thereafter, the singer’s official account dropped a photo of the singer, silvery blonde hair in platinum braids, with the all-caps caption “COWBOY CARTER TOUR 2025.
The tour, which shares a name with Beyoncé’s eighth studio album, doesn’t yet have a specific start date, conclusion, or list of cities at which it will stop. Given its branding and its intentional link with last year’s Beyoncé Bowl performance, it will presumably be focused on the singer’s recent move into country music— but Beyoncé has certainly surprised us before.
The tour announcement is arguably a middle fingers up to the old guard of country music, which—as she expected—rejected her foray into the genre. Though the first Black woman to ever reach the number one spot on Billboard’s Top Country Albums list, the singer was snubbed by the Country Music Association’s annual awards last year. This, though Cowboy Carter’s lead single, “Texas Hold’ Em,” was the nation’s top country song for nearly three months in 2024.
Beyoncé performs during the halftime show for the game between the Baltimore Ravens and the Houston Texans at NRG Stadium on December 25, 2024 in Houston, Texas.
Alex Slitz/Getty Images
Though the CMAs overlooked the success of Cowboy Carter, the 2025 Grammy Awards are a different story. At that event, which will be held tonight (February 2, 2025) at 8 p.m. ET, Beyonce leads the pack with 11 nominations, including for record and song of the year (“Texas Hold’ Em”), album of the year and best country album (Cowboy Carter), and best Americana performance (“Yaya”). The Grammys will be broadcast on CBS starting at 8 p.m. ET / 5 p.m. PT, and can be streamed on Paramount+ with Showtime.
